AI is changing the face of modern web design for retailers
To make a lasting first impression, you want to tap into the true potential of your website, you need to provide an end-to-end simplified and personalized user experience.
This is where AI is leaving its indelible mark. In this in-depth guide, we’ll take an in-depth look at the tips, tricks, and benefits of integrating AI into your website. Let’s jump right in.
How technology is changing the retail industry: a data-backed perspective.
First things first, it is important to understand the growing role of AI in today’s digitally driven eCommerce landscape. Amid fears of physical shopping and social distancing, retailers have adapted to the new normal by integrating a number of intuitive technological features to better meet the demands of their user base. This includes:
Powerful visual search technology:
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Wouldn’t life be easier if you could only shop using images from your web or smartphone? eBay’s powerful AI-led visual search tool allows you to do just that. Its “image search” feature allows the consumer to take a picture of the item they want to buy or take an existing image from their phone’s camera roll.
When they log into the eBay website, the platform will show a list of items that are visually similar compared to the uploaded image. In simple words, AI technology reduces consumer effort (and time) to search for products using the right keywords and makes the buying process smooth, quick and efficient:
Pro Tip: This tool can be integrated on the landing page to provide the consumer with relevant product recommendations and visually address complex user queries within seconds.
ASOS also uses visual search technology to make consumer’s life easier:
Pro Tip: This tool can be integrated on the landing page to provide the consumer with relevant product recommendations and visually address complex user queries within seconds.
ASOS also uses visual search technology to make consumer’s life easier:
If data is to be believed, chatbots will drive $112Bn in retail sales by 2023. So if you want to maintain a competitive edge while adding a ‘personal touch’ to your website, then integrating this intuitive and intelligent technology into your website design is a must. .
Artificial Design Intelligence (ADI): Still in its early stages, ADI technology can automatically create websites based on the latest UI/UX trends and can for all intents and purposes double as a virtual web designer.
This technology leverages key data points such as website analytics, user preferences, product catalogs, etc. to come up with a customized theme, material and color palette.
It also uses AI to create functional and attractive web designs without human intervention. Here’s an example of an ADI design by the web development platform, Wix: